Each type of advertisement improves not only in promotional message, but also in presentation, which also affects the visibility of advertisement. Outdoor advertisement does not lag behind new technological inventions. One of the strongest global brands “Coca Cola” has always been featured with original ads. This company uses all technical advantages of outdoor advertisement: original LED lighting, 3D appearance outside the billboards, sensory screens, even billboard’s planting to emphasize the brand's attitude to ecology.
This year, “Coca Cola” installs the world’s first 3D robotic billboard in Times Square. The billboard was designed using 1,760 LED screens, which can move independently of one another with programmed choreography. The shifting advertisement changes images with a motion like a slow wave of water, providing viewers with an appealing transition. A pioneering concept in out-of-home advertising, this patented display technology allows for nearly limitless versatility and multi-dimensional creative freedom. Take a look!
